Why it exists

Form builders found a clever way to tax usefulness: free plans that cap responses, hide logic jumps, or watermark everything. Tally inverted the pricing — unlimited forms and submissions on the free tier, fair-usage capped, with the paid plan unlocking the genuinely premium bits (removing branding, custom domains, partial submissions). The experience is its other wedge: instead of drag-and-drop boxes, you type questions like in a document and insert blocks Notion-style, which makes a beautiful survey a two-minute job.

Main features

• Unlimited free forms & submissions — the headline promise, under fair usage; no response-count anxiety.
• Type-to-build editor — questions written like text, with Notion-style blocks: contact info, ratings, rankings, file uploads, signatures, payments, dates, matrices, quizzes.
• Logic jumps, calculated fields & hidden fields — real branching without the premium-gate feeling; answer piping for personalization.
• Payments — Stripe checkout forms without code (currency support with Pro perks).
• Privacy posture — GDPR-compliant, EU-hosted, no cookie-tracking on forms, data encrypted in transit and at rest.
• Embedding & theming — embed as full page, popup, or inline; custom themes, custom domains and your own branding on Pro.
• Integrations — webhooks, Zapier/Make, Google Sheets, Notion, Slack, Mailchimp and a public API.

Who it's for

• Startups and indie makers collecting signups, feedback and waitlists without wanting another subscription.
• European organizations where "where is this form data stored?" is a real question.
• Teachers and researchers building quizzes and studies with logic but no budget.
• Anyone allergic to Typeform's per-response pricing.

How it compares

• Typeform — the polished conversational original; Tally matches most of the experience and beats it decisively on free-tier limits and price.
• Google Forms — free forever but visually rigid and feature-sparse; Tally is the "actually looks designed" upgrade.
• Fillout — a strong modern rival; Tally's edge is the generous free tier and EU-first story.
• Disroot / Private.coffee forms — volunteer-run free forms for the sovereignty-maximalist; Tally is the polished commercial middle.

Notes

• The free tier includes almost everything meaningful (logic, uploads with limits, integrations); Pro (~$29/month) buys custom domains, no Tally branding, partial submissions and deeper file uploads.
• Fair-usage policy replaces hard caps — realistically unlimited for the 99%.
• Forms are hosted in the EU (Belgian company), which makes procurement conversations shorter.
• If you need fully offline or self-hosted forms, that's a different tool class (Webform on a self-hosted CMS).

Useful links

• Official site: https://tally.so/
• Pricing: https://tally.so/pricing
• Templates: https://tally.so/templates
• Help & docs: https://tally.so/help